Confession #1: I think good marketing is really cool

What's G?
It's the emblem of a warrior
It's the swagger of an athlete
A champion, and a dynasty
It's gifted, golden, genuine AND glorious.
It is a lower case...god
It's the GOAT - aha!
The greatest of all time
What's G?
It is the heart, hustle and soul of the game.
That's G.

-Lil' Wayne

This commercial has had the interwebs buzzing for the past 24 hours, ever since it first aired during the Rose Bowl (as far as I can tell). I should have posted this yesterday when it first caught my attention, but it's still relevant enough to spend some time on. In one conversation with a friend, I defended the concept as pure marketing genius, while my friend said that the lack of product association defeats the purpose. Here's our conversation on the matter:

5:38 PM Friend: what the hell is this commercial for I have seen it 7 times and still dont know
me: gatorade
lol i spent 30 mins looking it up yesterday
5:39 PM Friend: well that is stupid if we cant figure out what it is about why have it
I told rob about it and I was like I have no clue what it is
me: i think it's brilliant marketing
cuz it get's people talking about it online
and u actually can figure it out
at the end of the commercial
there's a little s-vc, inc. at the bottom
5:40 PM s-vc owns gatorade
that's how i figured it out
Friend: gatorade is marketed towards athletes
they are not putting in that effort
me: haha it's not tho
Friend: nor are they gonna be bright enough to figure all that ish out
me: athletes use drinks that r better at replenishing electrolytes
and less sugary
5:41 PM heck pedialyte is better than gatorade for high-performance athletes
gatorade is using the athlete's cool factor to sell to the general public

Regardless of who is correct, people are talking about it, as evidenced here and here